“Web Marketing for Dummies” Author to Greet and Talk with Series Fans in Virtual World There.com

SAN MATEO, Calif.--(BUSINESS WIRE)--Makena Technologies, creator of the popular social virtual world There.com, today announced that Wiley Publishing’s “Web Marketing for Dummies” author, Jan Zimmerman, will be hosting an in-world discussion on March 5 at 7:00 pm ET. The updated version of the book in the popular “For Dummies” technology book series features notes about marketing in a virtual world like There.com. The event is free to all There.com members.

“So many of our members are involved in designing, creating and marketing their own virtual goods that this particular book feels like a natural fit for There.com,” said Michael Wilson, CEO of Makena Technologies. “Having the Dummies book series discussed and promoted in-world is a great way to help our members, who are fans of the series, be successful.”

Zimmerman’s visit to There.com on March 5 will coincide with Wiley’s Dummies promotion, in which people purchasing the book will receive a $5 rebate. At the event, members can enter a raffle for Dummies-branded clothing and will also have the chance to ask questions of Zimmerman. There.com members can also read a sample chapter and order “Web Marketing for Dummies,” which went on sale earlier this year.

For more information on the author meet and greet, contact Jennifer Conway, 978.463.0289 or jennifer@dottedlinecomm.com.

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