MINNEAPOLIS--(BUSINESS WIRE)--BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced it has signed email marketing agreements with several new clients, including Omni Hotels, a hospitality company with a portfolio of luxury hotels and resorts across North America, and Rain Bird Corporation, a leading manufacturer and provider of irrigation products and services.
The advanced lifecycle messaging tools and functionality built into BlueHornet’s eMarketing Suite Enterprise (eMS) will allow Omni Hotels and Rain Bird to execute email programs that evolve throughout the customer lifecycle. Omni Hotels is using BlueHornet’s triggered messaging capabilities to target and nurture relationships with their loyalty program members and prospects. Rain Bird is utilizing BlueHornet’s strategic services and working within multiple levels of the email system to distribute communications that are tailored for specific segments of their audience.
"With BlueHornet's email system, we can easily segregate and send communications to our multiple business units," said Eric King, e-commerce marketing manager of Rain Bird. "As a company that's new to the e-commerce space, we are confident that BlueHornet’s deliverability management and strategic services teams can help us effectively drive revenue through the email channel and achieve optimal delivery."
“The expertise of our strategic services team as well as our proven email lifecycle messaging techniques enable these clients to create engaging and relevant email programs,” said Gerry Widmer, vice president of client services for BlueHornet. “These services are just a few of the many ways BlueHornet can help our clients reach new heights in revenue generation.”
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