89 Degrees Announces Marketing Intelligence Cloud

BURLINGTON, Mass.--(BUSINESS WIRE)--89 Degrees, a marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, today announced its Marketing Intelligence Cloud, a secure, flexible and scalable platform that enables 89 Degrees’ advanced analytics team to quickly deploy the company’s sophisticated Marketing Application Services. 89 Degrees then delivers standout campaigns via its integrated Compass Campaign Engine, resulting in maximum marketing ROI and bringing more sophisticated programs to market smarter, faster and cheaper.

Cloud computing, the as-a service approach that is rapidly gaining popularity in regards to MSP services, offers several benefits, including a per-use, scalable pricing model, standardized offerings with lower customer overhead, and multi-tenant delivery to reduce costs. 89 Degrees has maximized these distinct advantages with its Marketing Intelligence Cloud, all within a highly secure SAS 70 Type II certified facility.

“The 89 Degrees Marketing Intelligence Cloud provides a robust and very actionable view of our customers,” said Jeff Pearson, vice president of marketing for hhgregg, the 175-store appliance and electronics retailer. “It allows us to better understand detailed purchase, web, response and promotion history, and to execute multi-channel marketing programs more effectively. The 89 Degrees team helps us maximize the value of our database information through combining great responsiveness to data requests with valuable insights.”

1. Cheaper
Avoiding the substantial hardware, software and services costs every year to businesses setting up their own marketing database, 89 Degrees fulfills all of their database needs, while offering advanced technology and analytics experts, all for less than the cost of hosting a database with a traditional MSP, without supporting analytics. There are zero setup fees, and clients only pay for what they use.

2. Faster
Because the Marketing Intelligence Cloud is already fully integrated, 89 Degrees reduces build time by as much as 80% compared to traditional MSPs. Program cycle time is also reduced. Senior partners with deep industry experience lead each client engagement, minimizing the learning curve. And 89 Degrees’ full range of creative and campaign services eliminate the need for hand-offs. Overall, the time to market for most clients is cut in half.

3. Smarter
Once in the Marketing Intelligence Cloud, businesses gain access to 89 Degrees’ Marketing Application Services, key resources for making smart decisions about when and where to most profitably reach the best prospects, and respond to their actions. Those services include:

    eCalibrator (patent pending) – determines which consumers have the highest chance of opening their mail and clicking, then identifying the best channel, boosting response rates and saving 20% or more on postage or deployment costs.
    Route Remix (patent pending) – maximizes reach by pairing a campaign’s response history with 89 Degrees’ enhanced prospect list source and advanced carrier route profiling. By taking advantage of high density postal rates, Route Remix reduces postage costs by 15-25%.
    Web Influenced Sales Effect (WISE) – offers a holistic view of the marketing ecosystem, providing a dynamic look into customers’ interests and place in the purchase cycle.
    Behavior Trigger – lets businesses capitalize on real-time purchase and web response data, using behavioral targeting to typically lift results by 300% to 500% over traditional programs.

The Compass Campaign Engine -- powerhouse of the Marketing Intelligence Cloud -- is a unified platform that lets the 89 Degrees’ Strategic Marketing Services and Creative teams turn data into action to get marketing programs to market cheaper, faster and smarter. 89 Degrees offers 100% platform integration for digital direct and social marketers. The Compass Campaign Engine offers true multi-channel integration, enabling unique and sophisticated data-driven campaigns that connect 89 Degrees-hosted websites with email, direct mail, mobile and social spaces. And because Compass is directly integrated within the Marketing Intelligence Cloud, every bit of campaign deployment and response data is instantly integrated into the customer view.

“With our Marketing Intelligence Cloud, we have taken a big step forward in leveraging the power of the cloud for marketers, often doubling their ROI,” said 89 Degrees President Phil Hussey. “There’s lots of talk about the potential of cloud-based computing and lots of confusion about what it can do. We’ve nailed that down with the Marketing Intelligence Cloud, integrating a unique set of capabilities for a smarter database solution for marketers. This is truly a next generation solution.”

Click here for a free copy of the 89 Degrees Marketing Intelligence Cloud Brochure: http://www.89degrees.com/PDF/89D_MIC_database_solution.pdf

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