Page Loading Delays Cost Website Owners $2.5 Million in Lost Sales this Year: NY Based Web Design Company Has the Solution

New York, NY (PRWEB) June 05, 2012 Improving the website load time today can be a tricky affair, especially in the case of sites with shared hosting environment, or some poorly constructed sites. The sudden boom in internet traffic has also made web developers all over the world to use different methodologies to overcome site loading difficulties. If an e-commerce site is making $100,000 per day, a 1 second delay could potentially cost the site owner $2.5 million in lost sales every year. Asahi Technologies, a leading web design and development firm based in New York launched its advanced web design services today that could help combat slow page load times without compromising the page quality.
Team lead, web developer and systems architect, Kannan Rajendran answers FAQs related to improving site performance.

Q: Is site loading time a factor for website performance?

“First and foremost, site loading speed is very critical to attract visitors towards your site. A slower website repels precious traffic even if it has the best content available on the planet. Our research shows that a 1 second delay could result in 7% reduction in conversions for website owners.”

Q: What may be the reason for slowing down the website’s page load time?

“There could be many reasons for this issue but looking at the root cause, we find that most of our customers who approach us with this issue were affected due to poor choice of tools by inexperienced web designers. One of the major issues that affect site’s performance is, using large sized images. In many cases, images can be replaced by writing simple CSS scripts. For instance, a typical shadow effect can be implemented by a single line of CSS script. This saves valuable loading time for the server.
Secondly, if the website contains large size images and the site owner doesn’t want to compromise the quality, they could compress them with image compression tools like JPEG mini, which is very important for graphically enriched websites. Finally if clients have a little extra money, we recommend that they migrate the site to a dedicated web server, which for sure will improve site performance. “

Q: Websites from shared hosting often suffer from poor loading performance. why?

“Most of the time, shared hosting hardware isn’t capable of handling heavy data transfer. On an average, a shared server hosts more than 25 sites. As a result, it takes a long time for the server to respond to incoming requests.”

Q: What is your advise to website owners who are looking to combat this menace?

“I think it is better to approach a professional web development consultancy rather than hiring an individual specialist to finish the job. By approaching a professional firm such as ours, customers can get end-to-end support for the web design and development project since we have professional expertise designing and programming for web development. The ability of firms to analyze and fix technical issues would be far higher than hopping between individual specialists – in most cases, this is a time killer.”

Q: Does slow loading web affect its search engine rankings?

“Of course, it does! Search engine giants like Google, Yahoo and Bing have already announced plans to disband slow loading sites, no matter how relevant their content is. In fact, couple of years ago, Google started penalizing slow loading websites with poor ‘load time grade’ that affected the website’s Page Rank.”

Q: Is it expensive to subscribe for such service?

“Not really. Depending on the requirements, it is a lesser expense in comparison to what website owners would otherwise incur from lost business because of a bad website. By using the advanced web design services that we launched today, our customers would benefit from lightning quick websites and save time for their customers that are looking to purchase products online.”
About Asahi Technologies."

Asahi Technologies is a leading custom software and web development firm based in New York metro that provides e-commerce solutions and consultancy to small and medium level enterprises all over North America. In addition, Asahi Technologies offers other web integration services including cloud computing, online marketing, mobile application development and open source implementation. Initiated in 2010, Asahi Technologies has now completed more than ten projects on e-commerce development and other web development. Led by Vinod Subbiah and his team of experienced software professionals, they develop extensive web based technology covering B2C and B2B operations. Asahi Technologies also provides customized webpage responsive design and secure payment integration services along with e-Commerce solutions. The firm’s headquarters is in New York City, NY.

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