Rackspace Enhances Brand Identity to Include The Open Cloud Company

SAN ANTONIO--(BUSINESS WIRE)--Rackspace® Hosting (NYSE: RAX), founder of OpenStack, today announced enhancements to its brand identity. The company’s new tagline, “the open cloud company” will now be integrated into Rackspace’s logo, reflecting the company’s leadership position in open source cloud development and its continued focus on delivering open source technologies. The Open Cloud is an extension of Rackspace’s hybrid and dedicated hosting footprints for over 180,000 customers around the globe.

“Today, we are enhancing our brand identity to visually reflect our commitment to delivering production-scale open cloud solutions that give businesses choice and innovation while eliminating the threat of vendor lock-in,” said Suaad Sait, Chief Marketing Officer of Rackspace. “We believe that the decision to become the open cloud company is what’s best for our customers and reflects our commitment to Fanatical Support.”

Rackspace founded OpenStack, the open source cloud operating system, in 2010. Created to drive industry open standards, OpenStack is an open platform for both public and private clouds with the support of over 180 industry leading companies, more than 3,300 global project participants and 200,000+ downloads.

On August 1, 2012, Rackspace announced the unlimited availability of Cloud Databases and Cloud Servers powered by OpenStack, along with the next generation Control Panel. The new open cloud solutions, backed by Fanatical Support®, are now available to more than 180,000 existing customers and to all new customers.

Rackspace’s brand enhancements will be conveyed through its corporate identity standards and marketing communications. The company’s formal name remains Rackspace Hosting for legal and financial usages.

About Rackspace

Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies at Web scale to more than 180,000 businesses. Rackspace provides Fanatical Support to its customers across a broad portfolio of IT products, including Public and Private Cloud and Hybrid and Dedicated Hosting. The company offers customers choice and flexibility, and helps them avoid vendor lock-in. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company and is featured on Fortune’s list of 100 Best Companies to Work For. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” Rackspace is headquartered in San Antonio with offices around the world. It can be found online at www.rackspace.com.

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